Rated 4.8/5 by 550+ Agency Owners
Rated 4.8/5 by 550+ Agency Owners
I am going to go over who this is for, what it is, why it is important, and how it works. Read all of it in its entirety. It is all valuable and important, even if you don't end up joining.
Who
Scale Your Agency is for agency owners who fit the following criteria:
1. Doing at least $30k per month
2. Want to scale their agency to millions of dollars per year
3. Have strong work ethic and don't make excuses
What
The aim of this program is to solve the four problems that every agency faces:
1. Not enough traffic
2. Not enough leads
3. All clients come from referrals
4. 99% of leads are unqualified (and you have nothing to offer them)
The Scale Your Agency funnel is specficially designed to solve all four of these problems.
1. Multiple ways to drive traffic (paid ads, content, outreach, partnerships)
2. Multiple ways to capture and nurture leads (lead magnets, email flows, conversion mechanisms)
3. If you are driving traffic and capturing and nurturing leads, you are converting cold traffic and are not solely reliant on referrals anymore
4. You will have seven offers (recurring services, intro offers, referral partnerships, courses, programs, affiliate commisisons and digital products) which will allow you to monetize every level of your target market
Why
When you solve these four problems, you will be on the winning side of what I call "The Inifnite Cycle Of Lead Gen."
When you generate more leads, you become less needy.
When you are less needy, it becomes easier to sell.
When it is easier to sell, you can turn away "nightmare clients."
When you turn away nightmare clients, you have time and capacity for more clients.
When you get more clients, you get more referrals.
When you get more referrals, you get more leads.
When you get (even) more leads, you can raise prices.
When you raise prices, you have higher margin.
When you have higher margin, you can hire better people.
When you have better people, you can spend less time working.
When you spend less time working, you have more time to grow the business.
When you grow the business, you get more leads.
And then cycle continues, over and over.
You are either on the winning side of this or the losing side. There is nothing in between.
You are probably on the losing side of it right now. That is why you are here.
How
We give you everything you need to succeed. I will go over this in the next section.
But, the TLDR version is that we have a system for you to build this funnel in a 120 day period (you can do it quicker or slower, it doesn't matter).
All you have to do is follow the system and you will have the funnel. This will ensure you are always on the winning side of the Infinite Cycle Of Lead Generation and can scale your agency as big as you want.
If you don't want to settle for where you are now, the first step would be to fill out the application and book a call with me (here)
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Like most things in life, success in Scale Your Agency comes down to three factors: a plan, feedback, and templates. These three things combine to help you build this funnel and scale your agency.
1
An Exact Step-By-Step Plan
They say that "the fool with a plan is better off than the genius without one." The 120-day plan will provide guideance and a roadmap. Over 550 agency owners have followed it and achieved massive success.
2
Specific, Real-Time Feedback & Guidance
Most courses and programs are shit because they are too general or basic. Rarely do they ever give custom, personalized feedback. That is not the case here. Every piece of advice will be 100% specific to you, your niche, your target market and your individual situation.
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3
Assets, Templates, Frameworks & Examples
We have assets, templates, frameworks and examples for websites, funnels, paid ads, content, outreach, lead magnets, email flows, offers, sales and everything else you can think of. This saves you about 70% of the total time it would take without these assets.
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This whole process can be broken down into seven easy steps. I will detail these below:
1
Schedule Call With Matt
The entire process starts with a call where we can get together to determine what you need. Once we agree and our invoice is paid, then we will begin.
2
Complete Onboarding & Gain Access
Once you pay, you will be automatically redirected to your onboarding document. In this document, you will gain access to Trello, Slack, one-on-one calls and everything else.
3
Follow The 120 Day Plan
Once we complete our onboarding call, you will get started working on the 120-day plan. Each day is laid out for you and all you have to do is follow along. There are no excuses or reasons not to succeed when it is laid out step-by-step. Your procrastination will disappear.
4
Attend Our One-On-One Calls
Every two weeks, we will have a recurring one-on-one call. This lasts 30 minutes but it is normally okay if it goes a bit longer. On this call, we will review progress, look at your ad accounts, content, outreach, and more. These are extremely valuable to speed up your progress and help you avoid mistakes.
5
Submit Work For Feedback
Between our one-on-one calls, you will be able to submit work in our private Slack channel. I will give you feedback and tell you what you need to do. This ensures you do not waste your calls on minor things and to make sure you keep up the progress.
6
Implement Feedback & Changes
Once I give you the feedback, you can implement it and make any changes you need to make. It will be very quick and very easy.
7
Repeat Steps 3-6 Until You Have Built Your Funnel
Keep repeating this process over and over until you have built the entire funnel. It can be quicker or take longer than the 120 day benchmark. That is just the average amount of time it takes. It is a very simple process and program, but it requires a lot of work (who would've thought?).
This is the exact funnel Matthew Larsen (me) used to scale my agency from $0 to $900k per month. I have helped over 550 agencies build the same one. You can also watch my YouTube videos to see that I know what I am talking about.
If you could, you already would have done so.
This would be considered done-with-you but has tons of templates, assets, AI tools and more which speed up the process tremendously.
You get 26 different agency SOPs, four group calls per week, two one-on-one calls per month, a private Slack channel with me, access to 26 different AI tools for lead generation and 12+ years of knowledge in the agency space
The SOPs are laid out step-by-step. They are better than anything you'd find anywhere on the internet, paid or free.
There are four group calls per week on Monday, Tuesday, Wednesday and Friday. They are all at 12pm EST. They are all recorded if you are unable to attend.
You get two 30-minute one-on-one calls with me per month. I recommend using these calls for the highest leverage tasks such as reviewing your ad account, content, outreach, employee hiring and training and similar things. Ask the more basic questions in Slack or on the group calls.
You will have to put in a minimum of one hour per day. If you want to move faster, you can put in more.
This program is designed to be completed in four months. 88% of people complete it in this time frame. However, most people also stay longer than that to get help scaling up too. The average time someone stays in this is 10.7 months.
This is $2,500 USD per month. You can cancel it any time. If you want to commit for a year up front, the price is $20,000 USD which is a 33% discount. There are no price discounts or deals for the monthly price. No exceptions for any reason.
Yes, you can add up to five people from your team at no additional cost. Once you onboard, they will be added to your Slack Channel and can participate in the calls and will receive the SOPs.
We have worked with over 120 different niches in over 35 countries. We haven't found one that doesn't work yet.
The more you follow the SOPs, ask for feedback in Slack and on calls, and the faster you get it done, the more successful you will be. The opposite is also true.
In most cases, it comes down to they simply do not use the program as much as they should. They do not implement any of the stuff they learn in the SOPs, they do not attend the group or one-on-one calls and they do not participate in the community in Slack.
We do not typically let in anyoen under $30k per month, but feel free to apply. There are exceptions. 92% of agencies in this program are between $500k - $5 million per year in revenue.
No. Any B2B service-business is allowed. But, 94% of our members are agencies.
I have a non-compete clause that prevents me from starting a new agency until July 2026.
I make a lot of money doing so. I really like money.
©2025
